Understanding Crowdfunding


Equity Crowdfunding. Equity Crowdfunding. Equity Crowdfunding.

No matter how many times we use the term, we’re still meeting people who haven’t heard about it or who understand what it is. And that’s ok. It’s still new.


New laws in crowdfunding = new permissions to market to the general public. (missing period) For the first time in 80 years, companies can “generally solicit” investors – which means you can advertise and market through any means you wish – digital, social media, e-mail, television, newspapers, magazines, park benches, billboards, skywriting, or any other means of marketing you want.

Do your equity crowdfunding or mini-IPO marketing right and you set your company up for success in the long run. How? Well, When the crowd invests in your company, the crowd is vested in your success and when done properly, investors become your company’s online evangelists and the best brand ambassadors around.