Jim was President of L’Oreal US for 9 years where he was responsible for the acquisitions of both Redken and Matrix, and top line growth which averaged over 20% during his tenure. He was also part of the original Matrix leadership team that launched VaVoom and Biolage.
Prior to L’Oreal, Morrison was President and CEO of Graham Webb; one of the most successful start-ups of the 90’s. After leaving L’Oreal, Morrison was CEO and owner of Sexy Hair Concepts for 4 years. In 2006, Business Week wrote, “Over the last two decades, Mr. Morrison has had a profound impact on the American beauty industry. In the industry’s history no other executive has had the level of financial responsibility or breadth of organizational experience as Jim. His devotion to, and success within the American beauty industry is unmatched.”
Jim is presently the Chief Executive Officer of StarShop, – the first celebrity-driven video shopping app, and is available to BankRoll Marketing clients for consultation.